Using the Earth to save the Earth. How do we make Geothermal simple and understandable for all stakeholders? This is what Geothermal Rising asked itself recently and concluded that in order to get Geothermal into the general public we must simplify and message outward. I sit down with Will Pettitt, the Executive Director of Geothermal Rising to talk about the new brand, their purpose, new initiatives, GRC 2022 and the outlook for Geothermal in the coming decade.
Do you know what Geothermal is? What can it do for you? Is it worth learning about? Why is it an important source of energy? Why is relatively unknown? I sit down with Will Pettitt, the Executive Director of Geothermal Rising to talk about their rebranding, lobbying efforts, their staple conference event and really just the importance of educating the public on Geothermal. Professionalizing and promoting Geothermal is essential in creating best practices, policy structures, and advancing innovation that will ultimately help Geothermal scale exponentially.
Will Pettitt
https://www.linkedin.com/in/will-pettitt-63baa833/
Geothermal Rising
https://geothermal.org/our-organization/mission
GRC 2022
https://grc2022.mygeoenergynow.org/
Will's Book recommendation
Lord of the Rings
JRG Energy
Nick Cestari
https://www.linkedin.com/in/nick-cestari-48059268/
CORE Knowledge