Messaging, branding, impression, education and advocacy are so key in any industry. How do you take an extremely complex subject or industry and make it accessible to a myriad of stakeholders? Why does it matter? In this energy transition it will be imperative that companies really take the time to earn their social license to operate. Messaging is key in how you engage with investor, customer and community stakeholders as it can make a break a successful project/development and ultimately company. This is truly one of the most special episodes that I have had the pleasure of recording, Kristina Hagstrom-Ilievska is truly one of the best in this arena and as the CMO for Baseload Capital she is putting this in action for the Geothermal industry.
Impressions are important whether it is your first interview, first date, first day at a new job, or as a new company entering the market. In all of the scenarios above, one thing is the same across each; first impressions go a long way either good or bad. So wouldn't you work as hard as possible to make sure your message resonates with all stakeholders involved. For the Geothermal industry, although not a new industry is at a crucial turning point where messaging will be key in engaging potential customers, investors and maybe most importantly the community. I had the absolute pleasure of sitting down with Kristina Hagstrom-Ilievska, CMO for Baseload Capital and is honestly leading the way in this arena and doing some amazing things for the future of the industry.
Baseload Capital
Kristina Hagstrom-Ilievska
https://www.linkedin.com/in/kristinahagstr%C3%B6milievska/
Kristina's Book Recommendation
How to win friends and Influence People by Dale Carnegie
JRG Energy
CORE Knowledge
https://www.linkedin.com/company/core-geothermal/
Nick Cestari